a subsidiary of Lyon-based Serfim, is a company with a mission founded in 2021 to recycle hair collected from professionals in collaboration with the Coiffeurs Justes association, which recovers several tons of cut hair every year. Ecofhair develops innovative solutions such as boat bilge plugs, soil remediation kits, etc., and looks for ways to prevent and limit hydrocarbon pollution in seas, oceans and soils. It recently signed a partnership agreement with Pollustock, a company based in the Alpes-Maritimes specializing in intercepting waste in gutters and downspouts. Together, they are co-developing a hair-based anti-pollution filter capable of capturing invisible pollutants more effectively than conventional absorbent materials.